AAMI REST TOWNS

In Australia, driving distances are huge. To combat driver fatigue the Government tries to get young drivers to stop every 2 hours but they tend to power through. And because they won’t rest, too many end up as a statistic. So we created AAMI Rest Towns.

A dynamic data driven road safety initiative that gives young drivers good reasons to rest every 2 hours in rural Aussie towns.

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Up to 70% reduction in claims (during campaign period)

69 AAMI Rest Towns Established

+8M Young Drivers Reached

99% Spotify Completion Rate

+3.5M Social Impressions