MASTERCARD X SZA Force of nature

Mastercard wanted to spread the word about their mission to plant 100 million trees, but we had a problem. Gen Z were no longer listening to climate change talk.

So, we gave them something they wanted to hear and put the planet center stage on music’s biggest night.

116.9M views in one week

1B social & earned media impressions

500,000 trees restored

and this glorious tweet: