CARAMILK UNSCALPABLE

Caramilk has a long and difficult history with eBay.

When Cadbury released Caramilk for a limited time in 2018, it was so sought-after that the blocks were being scalped…selling on eBay for more than 10 times the retail price.

So, we used the very platform it was being scalped on to ensure it wouldn’t happen again.

+$14.7m sales in the first 8 weeks

#1 selling chocolate during the launch period

+160 pieces of national news coverage

+300% sales growth compared to 2018 launch