TOURISM AUSTRALIA ‘COME AND SAY G’DAY’
After years of border closures, Tourism Australia welcomed the world back with an unlikely duo—a souvenir kangaroo and a toy unicorn. The two take us on an epic adventure through the country that was viewed over 30 million times, translated into 7 languages, and voiced by Rose Byrne and Will Arnett. ‘Come and Say G’day’ is the big Aussie welcome we’ve been waiting for. This project was a massive group effort that was incredible to be part of.
And here’s the bespoke track:
We briefed King Stingray to recreate Men At Work’s iconic Aussie track “Land Down Under” by rewriting the lyrics and including Indigenous musical instruments and choirs. It peaked at number 6 on local charts and has since been nominated for five ARIA Awards, including Best Group and Album Of The Year.
Over 1 billion views worldwide
73% jump on intent to visit Australia
19% increased flight searches
193 MILLION in earned media
Winner of LA Film Festival - International animated short