THE FAN JERSEY SWAP
In soccer, jersey swaps are a sacred ritual. The ultimate gesture of respect.
So we got the sport’s biggest star - Lionel Messi - the GOAT, to swap jerseys with the jerseys with the people he admires the most…his fans.
It started with an Ode to Fans.
10 jerseys. 10 fans. 10 swaps with the GOAT.
10 bespoke jerseys each inspired by a defining chapter of Messi’s career designed by Guillermo Andrade.
