THE A-Z OF THINGS MORE LIKELY TO KILL YOU THAN THE AZ

AstraZeneca got a bad rap, but we know that the risks of the jab are minuscule when compared to the risks of COVID. In fact, many things we do in our daily lives are riskier.

So we put that risk into perspective and created @TheFactsination initiative—showcasing the A to Z of ways people are more likely to die than getting an AZ jab. Ironically, it went viral.

+10K INSTAGRAM FOLLOWERS IN THE FIRST 72 HOURS

+1.3M IMPRESSIONS IN THE FIRST 72 HOURS

+10M GLOBAL CAMPAIGN REACH

+$5M IN DONATED MEDIA

$0 AD SPEND